CYPRESS, Calif. (Sept. 25, 2008) – UnitedHealthcare’s Spanish-language Web site, www.uhclatino.com, was awarded Outstanding Achievement in Web Site Development in this year’s WebAwards by the Web Marketing Association.

The Web site won awards in two categories: Health Care Standard of Excellence and Insurance Standard of Excellence.

Now in its 12th year, the WebAwards, according to the Web Marketing Association, “is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.”  More than 2,400 Web sites from 45 countries entered this year’s competition.  Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology and are adjudicated by a diverse team of Web-development professionals including marketing and advertising executives, webmasters, content providers and members of the media.

The uhclatino.com site provides bilingual (English/Spanish) UnitedHealthcare commercial plan customers as well as the general public information, resources and interactive programs designed to engage Hispanics in playing a greater role in their health and well-being.  Additionally, visitors can locate Spanish-speaking physicians within UnitedHealthcare’s nationwide health care provider network; find healthful recipes to help improve their diets; take part in activities such as quizzes and calculators that help them assess their risks for certain illnesses; and much more.  The site was designed and hosted by Sensis under the direction of UnitedHealthcare’s Latino Health Solutions.

According to Latino Health Solutions Vice President Russell Bennett, “Uhclatino.com reflects the company’s commitment to ensure its Hispanic, bilingual (English/Spanish) customers have access to health care information that is culturally and linguistically relevant.

“Research data indicate that the majority of Hispanics prefer to receive health care information in Spanish,” Bennett added.  “In developing uhclatino.com, we envisioned an informative, educational Web site – not simply a translation of our English-language site – that embraces Hispanic linguistic and cultural preferences and ensures our Spanish-speaking customers have a positive experience while interacting online with their health plan.  We are grateful that the Web Marketing Association has recognized our commitment to create a user-friendly, feature-rich Web site that helps address the unique health care needs of Hispanics.”

About Sensis
Sensis, formerly known as Focus Multimedia, is a minority-owned and operated interactive agency that is helping its clients capitalize on the more than $2.7 trillion buying power of Hispanics, African Americans, Asian Americans and GLBT consumers.  Sensis’ interactive marketing experience includes strategy, analytics and emerging media capabilities, such as mobile marketing, blogs, podcasting and online video.  For more information, visit www.sensisagency.com.

About UnitedHealthcare
UnitedHealthcare (www.unitedhealthcare.com) provides a full spectrum of consumer-oriented health benefit plans and services to individuals, public sector employers and businesses of all sizes, including more than half of the Fortune 100 companies.  The company organizes access to quality, affordable health care services on behalf of more than 25 million individual consumers, contracting directly with more than 560,000 physicians and care professionals and 4,800 hospitals to offer them broad, convenient access to services nationwide.  UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.